It's Wednesday morning. Your workday can't move on until you get that crucial email response. You could send a standard follow-up, or you could be more fun and send a pigeon.

Drawing from centuries of tradition, we decided to attach our message to an animal far more personal and hard to ignore than an email. Our tiniest intern Steve was up for the job.

With the message inside his plastic body and some tape to hold the address on, our messenger was ready to soar to the post office and straight to our prospect. As must always be done with birds, we tweeted his imminent arrival:

Lady with money

Following-up with a post on Reddit:

Lady with money

Steve accomplished his mission and we got a response immediately, securing the meeting we needed! As well as a reply tweet from John Lewis!

John Lewis Tweet

It goes to show that, while small companies may have a tough time doing business with far larger ones, and yes this may be a little silly, a little creativity can give you an advantage and some extra marketing as a plus! Check out our video of the entire journey

Some ideas for future improvements:

  • Carry the pigeon with a drone
  • Send an exponentially-increasing number of pigeons each day before resorting to Hagrid
  • Train a live pigeon to email